For 20 years, I have been creating award winning interactive experiences that span the entire digital landscape for Fashion & Entertainment Brands. I find passionate consumers, create meaningful connections and ultimately turn users into brand loyalists. I lead successful teams, cultivating an environment of ideation, iteration, questioning, and collaboration.
Most recently, I have:
° Lead E-Commerce, UX, Design and Product teams to win a multitude of awards from the Webby’s, How Interactive, IMA, OMMA, Cannes Lion and most recently two Clio’s; One for a live stream marketing initiative with Legacy Recordings and one for a music story telling product for mobile and tablet, launched with Bob Dylan.
° Overseen the creation of countless Direct To Consumer E-commerce properties for Fashion, Music and Entertainment. This includes the UX and Design of a proprietary E-commerce platform, developing it as a product that can be launched quickly, yet work across multiple industries. Brands on the that platform included Sony Music Artists, AMC’s Breaking Bad and Walking Dead, Disney, FIFA, WME and Universal.
° Shown a demonstrated ability to drive conversions and increase sales through iterative UI implementation, Digital Marketing initiatives, data analysis, testing and most importantly creating easy to use digital experiences regardless of the consumer touch point.
° Continually strategized and executed plans that create brand awareness and connect consumers digitally to the products they already love or have yet to discover their love for.
° Owned both the strategic roadmap and the corresponding budget.
° Consulted on a variety of projects while launching a luxury clothing line. Current projects include; A fashion start-up selling influencer inspired capsule collections, while simultaneously building a community of creators blurring the lines of celebrity, retailer and consumer; A SAAS app product that enables Franchises to create digital marketing opportunities to share with their network of Franchisees to ensure they spend their required budget.